Envisioned Outcomes

• Stabilized and improved neighborhoods
• Sense of community
• Increased neighborhood management capacity

Neighborhood Strategy

• Neighborhood Assessments
• Neighborhood Grouping System
• Neighborhood Program Areas
• Neighborhood Toolbox
• Implementation
• Marketing

Neighborhood Assessments

Resources used to study and understand the issues of specific neighborhoods:

• Benchmark Analysis of resident surveys collected by ODT
• Neighborhood Information System Data compares City’s targets with resident opinion surveys
• Leadership and Organization Assessments by Office of Neighborhood Vitality
• Windshield surveys by Neighborhood Strategy Coordination Team

Neighborhood Grouping System

Describes four types of neighborhood project areas:

• Attempts to avoid consequences associated with ranking or grading neighborhoods
• Recognizes that all neighborhoods need attention or risk decline
• Provides a structure for establishing project work programs
• Allows for a variety of program offerings
• Establishes a framework for collaboration and mentoring across neighborhoods

Neighborhood Program Areas

Grouped by characteristics related to Infrastructure, Quality of Life, Neighborhood Appearance, Public Services:

• Neighborhood Strategy Area - significant infrastructure needs, low ratings for quality of life issues, significant neighborhood appearance concerns, less satisfaction with public services
• Neighborhood Revitalization Area – some infrastructure needs, moderate ratings for quality of life issues, some neighborhood appearance issues
• Neighborhood Enhancement Area – slight infrastructure needs, minor quality of life issues
• Neighborhood Outreach Area – few infrastructure or quality of life issues, primarily newer neighborhoods

Neighborhood Toolbox

New and existing programs that assist neighborhoods:

• Office of Neighborhood Vitality programs
• Management capacity-building programs
• City of Garland neighborhood programs (neighborhood watch, grant programs, publications)
• Neighborhood Planning programs
• Neighborhood Resource Team – action-oriented working group of City employees that strategically implements programs and services to reach envisioned outcomes
• Community Resource Team – task force of subject matter experts that advise staff during pilot process to develop programs

Implementation

• Neighborhood Strategy Coordination Team presents proposed pilot projects to City Administration and City Council
• City Manager and Team presents the Strategy to Managing Directors
• Directors designate candidates to the Neighborhood Resource Team
• Council designates candidates to the Community Resource Team
• Excitement for the program is generated with a kick-off conference to include Resource Teams and neighborhood representatives from the pilot project areas
• Marketing campaign gets underway to sell and promote the Strategy’s message within the community and City’s organizational structure
• Pilot projects are initiated
• Note: Periodic updates to City Council will be required as pilot project scopes and timelines are finalized and as determination of future projects is decided.

Marketing

• Work with the Public Information Officer to develop a marketing plan
• Fully develop program logo and tag line: Garland neighborhoods are where it’s @
• Create a program for viewing on Channel 15
• Utilize traditional public relations methods
• Develop educational and teambuilding programs for the Neighborhood Resource Team
• Hold a conference or Neighborhood Summit
  • Techniques for Creating Neighborhoods of Choice
  • Reading Neighborhoods
  • Breakout Sessions:
    • Management, Image, Physical Conditions, Influence of Social Capital
  • What Does It Mean for Garland?
  • Presentation of Garland’s Neighborhood Strategy